New market study, "Home Laundry Appliances in Greece", has been published

The extensive use of air conditioning for heating and cooling purposes over recent years has generated smog in Greece. The phenomenon is mostly evident in Athens, but also has a minor impact in other urban areas. In this context, Greeks are starting to avoid hanging their laundry to dry outdoors, as they used to, and this shift creates prosperous ground for growth in dryers. Although in the context of the recession one would expect dryers to be viewed as an unnecessary luxury, ever more Greeks in urban areas are purchasing such an appliance, making automatic washer dryers the most dynamic category within home laundry appliances in 2014.

Competitive Landscape

BSH Ikiakes Siskeves was the leader in home laundry appliances in 2014, with a 29% volume share, derived from its brands Bosch, Pitsos and Siemens. The company benefits from the perception that German technology is superior when it comes to appliances.

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Industry Prospects

Stagnation in new construction and in the number of new households will remain the key obstacles to volume growth for home laundry appliances in the forecast period. Value growth will also be hindered by the economic downturn and the consumer shift towards entry-level appliances which allow them to save money. Volume growth is set to outperform value growth, given that most Greeks have been postponing replacing their old laundry appliances for many years now, and in many cases the replacement cycle can no longer be prolonged.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Greece?
* What are the major brands in Greece?
* What is the average volume capacity for washing machines in Greece?
* Has there been a shift from front loading to top loading washing machines?

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