New Market Report: Heating Appliances in Poland

In 2014 the downturn trend in volume sales of heating appliances has continued. The ongoing decline, present already for several years, is a result of increasing household income and better insulation in newly built households. Poland, with its relatively cold climate and harsh winters, is a country with a long heating season. With increasing household incomes, more consumers decide to properly insulate their houses and invest in large-scale heating systems which are more economical in the long-term. Moreover, all new apartments are equipped in heating systems that do not require any additional source of heating. Keeping in mind the harsh Polish winters, small heating appliances are not enough to provide comfortable living conditions during the cold months. Due to these facts, heating appliances are partially becoming obsolete products in Poland.

Competitive Landscape

Grupa Grass leads with a 14% share in volume sales. Grupa Grass is the owner of the Ravanson brand which is known for its reliable products offered at affordable prices. The rest of the category is highly fragmented with no other company accounting for more than 10% of volume sales.

Full Report Details at
- http://www.fastmr.com/prod/959514_heating_appliances_in_poland.aspx?afid=301

Industry Prospects

Volume sales of heating appliances will continue to record declines over the forecast period. The category will record a negative volume CAGR of 1% over the forecast period, due to reduced demand. Increasing numbers of Poles living in well-heated apartments will have no interest in buying heating appliances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Poland?
* What are the major brands in Poland?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?



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