Report Published: "Irons in Greece"

Even though trends in apparel favour textiles and clothing which do not require ironing, this is still common in Greek households. The category saw volume and current value sales decline during the review period, affected by the ongoing economic recession and the fall in disposable incomes, yet the decline was rather moderate, and starting from 2013 sales showed stability, at least in volume terms.

Competitive Landscape

Philips was the best-selling brand in irons in 2014, accounting for a 19% share of overall sales of irons, followed by Izzy, marketed in Greece by Benroubi, claiming a 17% share. Philips Hellenique, which until 2012 led irons, lost the leading position to De’Longhi Kenwood Hellas, which after the acquisition of Stirella saw an increase in its share to reach 22% in 2013 and 23% in 2014.

Full Report Details at
- http://www.fastmr.com/prod/960287_irons_in_greece.aspx?afid=301

Industry Prospects

Maturity stands as an obstacle to growth for irons, which is set to see moderate growth, with a negligible CAGR in volume terms. The decline in unit prices is expected to slow down, however, resulting in a better performance in value terms over the forecast period in comparison with 2014, with value sales set to drop by a negligible CAGR at constant 2014 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Greece?
* What are the major brands in Greece?
* What is the most common cooking appliances in Greece?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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