Colour Cosmetics in Tunisia - New Market Report

During the past decade, colour cosmetics were mainly imported from Libya, Algeria and Syria, being made available in large quantities in Tunisia. Then, in 2013, these products became more abundant in parallel markets. Such products, especially domestic brands, are sold without VAT. The category is also being influenced by the appearance of "seconds" quality international products, such as a seconds quality Chanel product for TND10. Despite the continuous warnings launched by the Ministry of Health, demand for such goods was high.

Competitive Landscape

Socopar SA and Cosmetica International were ranked first and second respectively in colour cosmetics in 2013, with shares of 15% and 11%. Socopar registered the strongest rise in value share in 2013, with a two percentage point increase.

Industry Prospects

The costs related to the importation of colour cosmetics have risen, mainly because of the decline of the Tunisian dinar against other currencies. In addition, low- and middle-income consumers represent the majority in Tunisian society, thus demand for higher-priced imported goods remains limited. Furthermore, the rise in price of imported premium products serves to increase the appeal of domestic and mass brands. Thus, in the forecast period, Tunisian brands such as Lella are expected to register a good performance, as they take advantage of the opportunity behind the decline in imports and improve product offerings.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Colour Cosmetics in Tunisia?
* What are the major brands in Tunisia?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

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