New Market Research Report: Coffee in Portugal

From: Fast Market Research, Inc.
Published: Sat Mar 07 2015


Coffee witnessed surging sales of fresh ground coffee pods in 2014; these command the highest unit price in coffee. The increasing retail volume sales of fresh ground coffee pods were, however, partly offset by the declining sales of standard fresh ground coffee and fresh coffee beans.

Competitive Landscape

Nestlé Portugal recorded a 38% share of sales of coffee in value terms in 2014, remaining the leading player. In volume terms it continued to lead all the coffee categories in which it was present, including fresh ground coffee pods with its brands Nespresso and Nescafé Dolce Gusto. It also led instant coffee thanks to the positive performance of its Nescafé brand.

Industry Prospects

The rising demand for more convenient and high-quality solutions will continue to dominate trends in coffee over the forecast period. Whilst standard fresh ground coffee will continue to account for the bulk of everyday consumption, sales will increasingly rely on promotions and discounts to ensure high volume sales.

Full Report Details at
- http://www.fastmr.com/prod/959142_coffee_in_portugal.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Portugal?
* What are the major brands in Portugal?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Portugal?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Coffee in Austria
- Coffee Market in the US 2014-2018
- Coffee Market in Mexico 2014-2018
- Coffee in Israel
- Coffee in Norway
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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