"Tea in Belgium" Published

Health and wellness is a prevalent trend in Belgium, and consumers are becoming more discerning with their choices of drinks; hence why green tea saw the fastest growth in tea in 2014.

Competitive Landscape

Unilever Belgium continued to lead tea in 2014, thanks mainly to its strong Lipton brand and its positioning to attract the younger generation. The company’s value share increased in 2014 to reach 25%. Lipton recently launched two new products, Lipton blueberry muffin and Lipton strawberry cheesecake.

Industry Prospects

Whilst Belgians will continue to favour coffee over tea, tea consumption patterns are changing. 20% of the population now drinks tea, and tea has become a drink favoured by the younger, urban population, who are conscious of the health benefits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Belgium with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/959643_tea_in_belgium.aspx?afid=301

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Belgium?
* What are the major brands in Belgium?
* Is loose leaf tea available in Belgium?
* Is there a shift from unpackaged to packaged tea in Belgium?
* Is there a market for tea pods in Belgium?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Belgium?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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