New Report Available: Contact Lenses in Romania

The fact there is large room for growth was illustrated in the 2014 performance of contact lenses in Romania. Value sales increased by 12% in current terms, to reach RON141 million (meaning that contact lenses represented 13% of the total eyewear market). There is a multitude of factors contributing to the positive performance of contact lenses: improved product availability, change in consumers’ lifestyles and education, advertising, increasing affordability etc.

Competitive Landscape

Bausch & Lomb Inc was the pioneer in the Romanian contact lenses category and is better known among consumers. This explains its still-high value share in 2013 (24% of the category). However, its value share used to be higher in the beginning of the review period (26% in 2009) but due to the growing competition in the category (in particular from Johnson & Johnson Inc, whose share expanded from 14% in 2009 to 19% in 2013), its sales have been threatened.

Full Report Details at
- http://www.fastmr.com/prod/959000_contact_lenses_in_romania.aspx?afid=301

Industry Prospects

There is still a lot of information to be imparted since a large number of those who need eye correction has a distorted opinion about contact lenses. Some people believe that contact lenses are prohibitively expensive and they are not aware of the broad range of products and prices in the category. Furthermore, some believe that contact lenses have a detrimental impact on eye health. Thus, they need to be educated about the benefits and how contact lenses should be used.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Romania?
* Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

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