Report Published: "Vacuum Cleaners in Morocco"

Vacuum cleaners in Morocco continued to record steady growth in 2014, with a 5% increase in volume terms. As one of the steadiest categories in consumer appliances, vacuum cleaners has strong competition amongst a large number of domestic and international brands, and across all price bands. Growth in the average unit price resulted in higher current value growth compared with volume growth in 2014. Whilst some players focus on the lower-end of the market, targeting lower-income consumers, some players, such as Manar, invest in innovation and design to capture a strong position in the category.

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Competitive Landscape

Groupe SEB remained the leading player in vacuum cleaners in 2014, with a 20% share of retail volume sales. The company invested in strong marketing and promotional activities on television, in magazines and online. Therefore, the company’s brands are well-known in Morocco.

Industry Prospects

Vacuum cleaners is expected to increase by a CAGR of 6% in both volume terms and in value terms at constant 2014 prices in the forecast period. This is due to expected steady demand for vacuum cleaners. Vacuum cleaners has a very low penetration rate in Morocco, and many households will continue to demand these products to ease the cleaning activity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in Morocco?
* What are the major brands in Morocco?
* How have stick vacuum cleaners performance over the past 5 years?
* Are robotic vacuum cleaners the future for the vacuum industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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