Deodorants in Kazakhstan - New Market Research Report

In Kazakhstan, consumers tend to buy established multinational brands of deodorants. In terms of novelties, consumers search for longer-lasting protection. Despite the high preference for multinational brands, producers require constant innovation to maintain consumer loyalty. This adds to the importance of discounted prices in the consumer decision-making process.

Competitive Landscape

Unilever Group maintained its leadership in deodorants in 2013, with a 29% share of retail value sales in 2013. The company is represented by flagship deodorant brands: Rexona and Axe. Both brands were very actively supported by marketing and promotion. Rexona saw more advertising support, while Axe is supported more by public relations. They have a long presence in Kazakhstan and enjoy large loyal consumer bases. Unilever also offers its products at very competitive, prices, which proved to be a very effective strategy in Kazakhstan.

Full Report Details at
- http://www.fastmr.com/prod/963971_deodorants_in_kazakhstan.aspx?afid=301

Industry Prospects

Deodorants is expected to continue to develop positively in Kazakhstan over the forecast period. The consumer base and share of consumers using deodorants on a regular basis are predicted to stabilise. Meanwhile, competition can only intensify, which will moderate unit prices. Some factors could significantly change the consumption pattern of deodorants in the short to medium term. On the one hand, the consumer base in rural areas may expand marginally, while health concerns might see consumers reduce their consumption of deodorants.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Kazakhstan?
* What are the major brands in Kazakhstan?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Sports Good Market in Kazakhstan to 2019 - Market Size, Trends, and Forecasts
- Non-Power-Driven Hand Tool Market in Kazakhstan to 2019 - Market Size, Trends, and Forecasts
- Lighting Product Market in Kazakhstan to 2019 - Market Size, Trends, and Forecasts
- Furniture Market in Kazakhstan to 2018 - Market Size, Trends, and Forecasts
- Domestic Kitchen Appliance Market in Kazakhstan to 2018 - Market Size, Trends, and Forecasts