Now Available: Home Laundry Appliances in Morocco

The key factor in the purchasing decision for home laundry appliances is the choice between various brands. Consumers prefer well-known brands and products which are offered by reliable manufacturers. Many consumers know from their own experience or from friends and family that such brands and products are more reliable. Therefore, popular mid-priced brands accounted for the majority of retail volume share in 2014.

Competitive Landscape

LG Corp consolidated its lead in home laundry appliances in 2014, accounting for a 22% share of overall volume sales. The company’s performance was mainly sustained by its long-established reputation.

Industry Prospects

Over the forecast period volume sales of home laundry appliances are set to increase by a CAGR of 3%, whilst a negative value CAGR of 1% at constant 2014 prices is expected. Sales of new dwellings are expected to continue over the forecast period, fuelling strong growth in relevant markets, including consumer appliances. In particular, there is a housing programme which targets middle-income consumers, as around 20,000 social houses will be built by 2016. This will help to boost volume growth over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Morocco?
* What are the major brands in Morocco?
* What is the average volume capacity for washing machines in Morocco?
* Has there been a shift from front loading to top loading washing machines?
* What is the sizing of automatic versus semi-automatic washing machines in Morocco?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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