Recent Study: Contact Lenses in India

Cosmetic lenses (circle and non-circle) registered strong current value sales growth of 33% in 2014. Growth was primarily driven by 18-30-year-old consumers. Consumers, especially females, were more inclined to experiment with coloured lenses. Cosmetic lenses add to the overall look of a person, which is highly important to younger adults. Furthermore, big and small retailers stocked a wide variety of colours, which provided the consumers with more options to choose from.

Competitive Landscape

Johnson & Johnson Vision Care remains the leading player, with a 33% share of retail value sales in 2013. The company’s flagship brand, Acuvue, is well-established and highly trusted. Johnson & Johnson Vision Care is among the most trusted international companies in baby care; hence, it already has a ready consumer base which has been successfully captured by Acuvue.

Industry Prospects

Contact lenses is projected to grow by a 10% value CAGR at constant 2014 prices over the forecast period. Growth is expected to be driven by the shift from spectacles to clear contact lenses and the growing use of cosmetic lenses, especially circle ones. Consumers are more willing to experimenting with coloured lenses, which will help to drive sales of contact lenses.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in India?
* Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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