New market study, "Tea in Ecuador", has been published

As consumers are trying to develop healthier lifestyles in order to be more active and avoid ailments, they are trying to consume beverages that are healthier as well. This is why consumption of tea, mainly herbal and green tea, which are considered to have several health properties, is increasing. In addition, this trend is also fuelling interest in premium products as consumers are becoming more interested in consuming tea for health reasons and more willing to discover tea varieties and eager to try premium products. With more interest in premium products, demand for tea shops with premium products is growing, with more outlets of this type being created recently in the country’s main cities: Quito and Guayaquil.

Competitive Landscape

Hierbas Naturales y Medicinales de Pusuquí SA led sales in 2014, recording a value share of 36%. The firm has a long tradition in the country as it was one of the first to sell tea, is present in all tea areas with its Pusuquí brand and leads fruit/herbal tea (largest tea area) with its Hornimans brand, with the firm being the national brand owner of the brand in this area but CETCA being the owner in other areas.

Full Report Details at
- http://www.fastmr.com/prod/959117_tea_in_ecuador.aspx?afid=301

Industry Prospects

The trend towards more premium products is expected to continue during the forecast period, especially among high-income, middle-high and middle income groups. This is due to the fact that the trend is in line with rising health awareness as consumers become more informed of the importance of maintaining healthy lifestyles. In addition, the government is expected to increase awareness of improving lifestyle habits through the Health Ministry’s scheduled campaigns for the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Ecuador market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Ecuador?
* What are the major brands in Ecuador?
* Is loose leaf tea available in Ecuador?

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