RTD Tea in Australia - New Study Released

RTD tea continued to benefit from its healthy positioning in 2014, and was one of the strongest performers within soft drinks along with bottled water, increasing by 11% in off-trade current value terms and 9% in off-trade volume terms. Many consumers gained a preference for RTD tea over products in other categories such as juice and carbonates, which performed poorly over the review period due to their high sugar content. Consumers favour RTD tea due to its antioxidant content and its refreshing and rehydrating qualities.

Competitive Landscape

Unilever Australia dominates sales of RTD tea in Australia, and recorded a 78% retail volume share in 2014 through its Lipton Ice Tea brand. Lipton benefits from wide distribution across Australia and high brand awareness through promotions, including sampling stations at shopping centres and outdoor events. The company is also active on social media, with its local Facebook page amassing over five million likes.

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Industry Prospects

RTD tea is anticipated to grow at a CAGR of 7% in off-trade volume terms over the forecast period, with this strong expected performance reflecting the ongoing health and wellness concerns of consumers. RTD tea will continue to benefit from its perceived health benefits with consumers attracted to its high antioxidant content and lower sugar content when compared with the soft drinks within carbonates and juice. Furthermore, the constant launch of new flavours and brands will help keep the category relevant and exciting to consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Australia?
* What are the major brands in Australia?
* What flavors of RTD Tea, like green tea, are the most popular in Australia?
* Who is the consumer profile of RTD tea drinkers in Australia?

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