Report Published: "Jewellery in Italy"

Jewellery sales continued to be affected by the economic crisis in Italy and by consumer’s low confidence and cautious approach to non-essential spending. Unemployment rates kept soaring in Italy and consumers’ disposable income remained low, although with some improvements if compared to 2013. As a result, sales of jewellery decrease by 3% in current value terms in 2014, a result that was, however, a slight improvement compared to the previous year.

Competitive Landscape

The Italian competitive landscape of jewellery is highly fragmented category, due to the presence of a myriad of artisanal player’s present accounting for a small value share. These companies tend to be located close to each other’s and within the industrial districts, the most famous of which is the one of Arezzo. Pomellato SpA was the leader, holding a 5% value shares in 2103. The company operates in real jewellery and was a pioneer in the concept of prêt-à-porter jewellery and became particularly well-known for its use of coloured stones. In 2013, Pomellato SpA was acquired by French multinational holding group Kering (previously named PPR), which holds a large range of luxury brands including Gucci, Saint Laurent Paris and Sergei Rossi.

Full Report Details at
- http://www.fastmr.com/prod/959395_jewellery_in_italy.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of costume jewellery compare to real jewellery in Italy?
* What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
* What are the prospects for non-store retailing in jewellery?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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