Now Available: Noodles in Germany

German consumers are becoming increasingly health-conscious and worried about the additives contained in food. According to a leading industry source, Knorr’s "Natürlich ohne" (naturally without) label sets a standard in highly processed foods to which various packaged food products – including noodles – will have to live up to over the medium to long term. However, at the moment, consumers who opt for instant noodles will accept additives because taste and flavour are the most important factors for them. These consumers are aware that instant noodles contain many additives, but the positive factors of taste and convenience outweigh the negative image of additives.

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Competitive Landscape

Maggi GmbH continues to lead noodles in Germany. This can be attributed to Maggi’s strong brand name within instant noodles. Maggi products are set to account for a 57% value share of cups/bowl instant noodles, while also remaining the leading brand in pouch instant noodles, although other players are also strong in pouch instant noodles. In 2014, company value shares in noodles are set to remain fairly stable, with no players experiencing any major losses.

Industry Prospects

Noodles, which in Germany are usually called Asian noodles to distinguish them from pasta, is expected to experience further growth over the forecast period. While there will be pressure on unit prices due to fierce competition and private label performing well, premium products are expected to counterbalance low-end price competition, eventually leading to average unit price increasing slightly over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Noodles in Germany?
* What are the major brands in Germany?
* Are consumers in emerging markets moving from unpackaged to packaged noodles?

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