Report Published: "Other Hot Drinks in Tunisia"

Other hot drinks was a small and sluggish niche in overall hot drinks at the end of the review period, accounting for only around half a percentage point of value and volume sales. This product area also saw weaker sales growth in comparison to overall hot drinks in 2014, for example seeing 5% current value growth in comparison to the 9% growth seen for overall hot drinks. Growth is being constrained by a lack of investment in marketing and new product development in this area, which is thus increasingly commoditised.

Competitive Landscape

Société Tunisienne de Chocolaterie et de Confiserie and Société de Produits Industriels de Patisseries et Alimentaires (SPIPA) jointly dominate sales of "other" hot drinks, accounting for 48% and 27% retail value share respectively in 2014. These companies offer well-established brands and benefit from a wide distribution reach. SPIPA offers the leading brand Spipa, which is a basic and affordable brand of chocolate-based flavoured powder drinks. Société Tunisienne de Chocolaterie et de Confiserie meanwhile offers a range of brands in chocolate-based flavoured powder drinks, with Saïd CaCao and Chocolat en Poudre being traditional basic brands. The company's Chocoline brand meanwhile has a more premium positioning due to its fine texture, ease of mixing and ability to be prepared with both hot or cold milk.

Full Report Details at
- http://www.fastmr.com/prod/959154_other_hot_drinks_in_tunisia.aspx?afid=301

Industry Prospects

"Other" hot drinks is expected to continue to be constrained by a limited range of brands and products in the forecast period. Sales will continue to be dominated by SPIPA and Société Tunisienne de Chocolaterie et de Confiserie, with high import tariffs and restrictions on foreign direct investment making it difficult for multinationals to enter. New entrants are unlikely as a result, particularly given low sales and sluggish sales growth during the review period. The leading players are meanwhile unlikely to invest heavily in new product development or marketing during the forecast period, with chocolate-based flavoured powder drinks accounting for only a small share of their overall sales. Consequently, these players' chocolate-based flavoured powder drinks are expected to remain the only products with a wide distribution presence in "other" hot drinks in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.



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