Market Report, "Watches in Russia", published

Watches registered fair retail value growth of 7% in 2014 and reached RUB36.2 billion. Mechanical and quartz digital watches posted the highest retail value growth of 8% and 10% respectively, due to the rapid growth of its high-value segments.

Competitive Landscape

The Swatch Group Ltd was the leading player in GBO terms in Russia in 2013, with a retail value share of 6%. The company’s brands were represented in all watch segments from basic to high. Its Swatch, Rado and Omega brands took the retail value share of 4%, 1% and 1% respectively in 2013. The company was very active and demonstrated some aggressive promotion in 2013. In particular, Rado put in an appearance as an official sponsor of the tennis Kremlin Cup; Longines and Tissot held anniversary events in Moscow; Omega released a special limited watch series for the 2014 Olympics in Sochi.

Industry Prospects

The watches category is expected to see a retail value CAGR of 3% over the forecast period at constant 2014 prices, to reach RUB42.4 billion in 2019. Volume sales, by contrast, are expected to register a marginal CAGR of 0.5% and remain at the same level of five million units over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/964265_watches_in_russia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of mechanical, quartz analogue and quartz digital watches compare in Russia?
* Which format of watch underpins most sales: casual, formal or sports?
* Which retail channel is showing the most future promise?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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