Recent Study: Juice in Australia

Juice volume sales continued to decline in 2014 as health and wellness concerns regarding sugar content shifted consumers to other soft drinks categories, such as RTD tea and bottled water. Consumers have become more knowledgeable, and they are more likely to verify ingredients on food labels, with many juice products containing significant amounts of sugar.

Competitive Landscape

Lion Pty retained its leading position in juice in 2014 with a 33% retail volume share, down from 36% in 2013, as the company faced strong competition, discounting and the increasing presence of private label. Lion Pty owns an extensive portfolio of well-known juice brands, including Daily Juice, Berri, Just Juice and Australian Grown.

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Industry Prospects

Juice will continue to be impacted by sales of unpackaged juice from on-trade channels and health and wellness concerns regarding sugar content. Consumers will favour soft drinks from other categories as they look to cut down on their sugar and calorie intake, with bottled water and RTD tea becoming popular alternatives. The key focus of juice manufacturers over the forecast period is expected to be around low or no added sugar and stevia-sweetened options.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fruit/Vegetable Juice in Australia?
* What are the major brands in Australia?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Australia?

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