Now Available: Tea in Ireland

Tea saw current value growth of 2% in 2014, reaching €116 million. Sales of tea continued to grow, despite the ever-present threat from substitute products such as coffee and other hot drinks. However, off-trade volume sales fell by 1% in 2014. Value sales of tea continued to rise due to the number of speciality and fruit/herbal teas on the market, which drove up prices.

Competitive Landscape

Unilever Ireland led tea in 2014 with a value share of 28%. The company’s strength continues to lie with the Lyons brand, which is the number one selling brand of tea in Ireland. The company continues to invest in the branding of Lyons tea and the development of the Lyons Decaffeinated range.

Industry Prospects

Off-trade value sales of tea are predicted to remain fairly flat at constant 2014 prices over the forecast period, with volume sales expected to see a slight fall. With fresh coffee products becoming more readily available, it is expected that sales of black tea will see a decline in popularity, with only speciality teas not seeing volume sales decline.

Full Report Details at
- http://www.fastmr.com/prod/959132_tea_in_ireland.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Ireland?
* What are the major brands in Ireland?
* Is loose leaf tea available in Ireland?
* Is there a shift from unpackaged to packaged tea in Ireland?
* Is there a market for tea pods in Ireland?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Ireland?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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