Biscuits in Pakistan: New research report available at Fast Market Research

2014 saw manufacturers invest heavily in launching new products and marketing campaigns for existing products. The biggest story was the launch of Oreo by Continental Biscuits Ltd. The launch was accompanied by an extensive marketing campaign which proved successful. Continental Biscuits Ltd also remained active in marketing its cookie brands Bakeri and Candi with extensive marketing campaigns. English Biscuit Manufacturers (Pvt) Ltd continued its marketing campaign for its flagship cookie brand Peak Freans Sooper.

Competitive Landscape

English Biscuit Manufacturers continued to lead biscuits with a retail value share of 37% in 2014, followed by Continental Biscuits Ltd with a 31% share. These companies continued to dominate with their strong product portfolio, strong marketing investment and extensive distribution system. Moreover, they have an already established presence and consumers trust them to deliver the best biscuit products to them.

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Industry Prospects

Over the forecast period, biscuits is likely to become an everyday snack for Pakistani consumers. The new launches and strong promotional activities by the manufacturers will support the growth of biscuits. Biscuits is therefore expected to have a value CAGR of 5% at constant 2014 prices during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Biscuits in Pakistan?
* What are the major brands in Pakistan?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?
* How are biscuits manufacturers balancing consumer demand for both healthy and indulgent products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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