New Market Research Report: Health and Wellness Tourism in Kenya

Health and wellness tourism in Kenya recorded current value growth of 8% in 2013 to reach sales of KES2.5 billion. The category saw the opening of two new outlets, one in the Masai Mara and another in the Mt Kenya/Aberdare region.

Industry Prospects

The growing middle class, improving economy in Kenya and the wider region will benefit health and wellness tourism, with the category predicted a value CAGR of 4% at constant 2013 prices over the forecast period. The country’s health and wellness tourism presents a widespread growth potential of both inbound medical tourism, as well as luxury travel accommodation which houses spa operators, particularly within the capital. During the forecast period, spa operators are expected to increase their integration of herbal medicines and techniques to attract more health-conscious consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness Tourism industry in Kenya with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/964581_health_and_wellness_tourism_in_kenya.aspx?afid=301

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness Tourism industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness Tourism in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Health and Wellness Tourism in Kenya?
* Are hotel/resort spas outperforming destination spas?
* Do domestic spa visitors outweigh international spa arrivals?
* What is the rate of hotel/resort spa outlet development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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