"Computers and Peripherals in Ukraine" now available at Fast Market Research

In 2013 computers and peripherals was determined by a strong shift of consumers to mobile versions of products, tablets in particular, which particularly affected sales of desktops and peripherals. While desktops and peripherals posted strong declines, the category’s overall growth exceeded 27% in retail volume terms to stand at just over three million units.

Competitive Landscape

In 2013 computers was led for the first time by Lenovo (Beijing) Ltd, which strengthened its volume share most dynamically from 14% in 2012 to 19% in 2013. The company is very successful as it offers a very wide computer assortment, satisfying the needs of all consumers in terms of functionality and pricing (for example, one can buy laptops with or without an operating system depending on affordability). Furthermore, the company launched a nationwide promotional campaign for its Lenovo range, including television ads in addition to other mass media coverage. Asus and Acer were the next most popular players in the computers category, competing quite closely with 16% and 15% volume shares respectively.

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Industry Prospects

Over the forecast period the computers and peripherals category is expected to decline by 11% in volume terms, largely affected by the most sluggish performance in 2014 and 2015, when economic, political and military problems (Russia’s intrusion) adversely impact the country. During this period Ukrainians are likely to prefer to postpone replacement of computers and peripherals, with the highest level of replacement activity observed by the end of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Ukraine?
* What are the major brands in Ukraine?
* How did netbooks fare vs. traditional laptops?

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