New Report Available: Other Hot Drinks in Sweden

Other hot drinks is a very saturated category, seeing a rare number of innovations, which can be explained by the category’s relatively small size in comparison to coffee and tea. Other hot drinks accounts for only 7% of all hot drinks retail volume sales. One of the biggest and most noticeable innovations which was seen was the launch of O’Boy in old retro packs on Father’s Day, so children could surprise their fathers on that special day with something from their youth.

Competitive Landscape

The clear category leader remained Mondelez Sverige with a 74% retail value share in 2014. The company sells the very famous O’Boy chocolate-based flavoured powder drinks brand. The brand’s strong position is due to its active marketing and Facebook page, where novelties, competitions and comments are shared. The company offers a wide range of its O’Boy brands, such as O’Boy Original, O’Boy Less Sugar, and O’Boy Portion, in both flexible and metal tins packaging. The second biggest brand was ICA with only a 5% retail value share in 2014.

Full Report Details at
- http://www.fastmr.com/prod/972671_other_hot_drinks_in_sweden.aspx?afid=301

Industry Prospects

On-trade volume sales of other hot drinks are expected to outperform off-trade volume sales over the forecast period due to the increasing popularity of eating and drinking out in Sweden. The number of cafés is constantly increasing, where good internet connection is provided for customers so they can work online.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Sweden?
* What are the major brands in Sweden?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?

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