Just Published: "Health and Beauty Specialist Retailers in Belgium"

Health and beauty are dynamic areas in Belgium, seeing increasing demand. The reason for the negative performance in current value terms in 2014 lay in two different factors. First of all, according to a law from 2012, chemists/pharmacies are obliged to dispense the cheapest drug to patients. Therefore, sales through this channel plummeted in 2014 nearly as much as in 2013, which dragged down the value growth in overall health and beauty specialist retailers, due to the significant contribution derived from chemists/pharmacies.

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Competitive Landscape

AS Watson (Health & Beauty Europe) remained the leading player in health and beauty specialist retailers in value terms in 2014, thanks to the positive performance of both ICI Paris and Kruidvat. In both cases, a strong pricing policy and effective promotions (such as ICI Paris offering 20% discount for top brand products) allowed the company to increase its consumer base.

Industry Prospects

Overall, health and beauty specialist retailers is likely to experience a static performance over the forecast period in value terms in at constant 2014 prices. This will be the result of different factors. On the one hand, a better economic context in terms of disposable incomes and improved consumer confidence is likely to result in increasing demand for higher-end products. On the other hand, price pressure, coupled with the expansion of internet retailing, is likely to contract value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Health and Beauty Specialist Retailers channel in Belgium?
* Who are the leading retailers in Belgium?

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