New Market Report: Other Dairy in Turkey

In 2014, other dairy achieved 10% current value growth thanks to the dynamism of the category in terms of new product development. Double-digit growth at the end of the review period was stronger than the 9% CAGR of the review period.

Competitive Landscape

In 2014, Danone Tikvesli Gida ve Icecek San ve Tic AS led other dairy with a 21% value share with its Danette brand thanks to its strong position in chilled dairy-based desserts and fromage frais and quark. Danone is also present in cream. The company is particularly active in terms of new product development and television advertising in dairy-based desserts.

Industry Prospects

Over the forecast period other dairy is predicted a 4% value CAGR at constant 2014 prices, which will be stronger than the 1% CAGR of the review period. Category growth will be fuelled by the launch of new products and increased investment in distribution and advertising. There remains good potential for growth specifically in chilled dairy-based desserts, chilled snacks and fromage frais and quark as these categories are fairly young compared to others such as cream. These products are largely aimed at children and so the large child population in the country will help them to grow.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other dairy products in Turkey?
* What are the major brands in Turkey?
* How are volatile farmgate prices for milk impacting retail prices and sales performance?
* Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
* How are soy-based products performing against traditional dairy items?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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