Herbal/Traditional Products in Denmark - New Market Research Report

Although developing positively in 2014, herbal/traditional products in Denmark are perceived by many as not as efficient as standard OTC remedies and thus current value growth was limited to 2%. Furthermore, compared to standard OTC medicines, herbal/traditional products account for a low level of value sales. This is mainly due to the general medical opinion that herbal/traditional products are not efficient and might even cause harmful effects since these types of products are not tested or do not meet specific medical standards. Therefore, doctors and pharmacists in Denmark, whom consumers respect to a high degree, will rarely recommend the use of these products to solve health conditions or problems.

Competitive Landscape

Herbal/traditional products in Denmark continued in 2014 to be led by Cloetta Danmark, recording a value share of 18%. The key brand that Cloetta Danmark owes its leading position to is Läkerol, a traditional medicated confectionery product. Läkerol is well known among all kinds of consumers in Denmark. It is often consumed to cure or ease a sore throat, but mostly as a simple confectionery herbal/traditional treat. Läkerol has been available for many years, offers new launches and packaging developments that continue to appeal to consumers, is supported by marketing campaigns, and no less important, has wide distribution over various popular channels, such as modern grocery retailers, throughout the country.

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Industry Prospects

The general perception among consumers in Denmark with regard to herbal/traditional products is not likely to change over the forecast period. Consumers are likely to prefer purchasing standard OTC medicines for the purpose of curing themselves, following doctors and pharmacists’ recommendations. Since no important changes are set to occur, herbal/traditional products in Denmark is set to decline at a marginal CAGR at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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