NRT Smoking Cessation Aids in Colombia - New Study Released

NRT smoking cessation aids remained a stagnant category in constant terms at the end of the review period with fewer smokers shifting from gum to lozenges. According to trade sources, gum has been subject to scrutiny due its alleged low efficiency when quitting smoking. In terms of users and according to the latest official National Health Survey conducted by the Health Ministry with accrued data, the prevalence in the last 20 years reduced from 21% of population aged 18-69 year old to slightly more than 10% over the review period. Despite this, the authorities have detected a worrying increase in illegal hallucinogen use among young people who initiate consumption at an early age. Bans on advertising and other restrictive measures taken in recent years has been effective in reducing tobacco consumption, but are having a low impact on other substances, demonstrating that the policy is not comprehensively reaching all possible fronts. Coercive measures have been preferred over preventive and educational approaches to reduce consumption of tobacco and other substances.

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Competitive Landscape

The competitive landscape of NRT smoking cessation aids in Colombia is a duopoly. Johnson & Johnson de Colombia SA and GlaxoSmithKline Colombia SA dominate sales with the brands Nicorette and Niquitin. The scenario is pretty basic as Nicorette is only gum and Niquitin only has lozenges, so the category’s movements are pretty clear, showing that consumers prefer lozenges over gum, which was losing ground over the review period.

Industry Prospects

NRT smoking cessation aids are expected to see a stagnant performance over the forecast period. NRT smoking cessation aids will continue to be impacted by bans on tobacco, but although fewer tobacco users are expected over the forecast in light of these bans, remaining users may still show reluctance to rely on the current offer of NRT smoking cessation aids. NRT smoking cessation manufacturers have lost interest in offering new products, developments and consumer education to promote their products due to the fact that the major source of sales (number of smokers, who might decide to purchase a smoking cessation aid to try to quit) is declining.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.



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