Market Report, "Tea in Colombia", published

Tea is still developing in Colombia, but sustained its review period CAGR in 2014 with a total volume growth of 6%. This strong growth was mainly due to the increases in disposable income among middle- and high-income groups, who increasingly gravitated to international products like tea. This trend was amplified by the existing health and wellness trend and the popularity of RTD tea in soft drinks, both of which gave tea space to attract consumers interested in healthy, energy-boosting drink options.

Competitive Landscape

Agrícola Himalaya Ltda remains the most important player in tea with a retail value share of 34%, higher than the 32% observed in 2013. The company also had one of the best value sales growth (19% in current terms) among the main players thanks to the good performance of black tea and the increasing visibility of its Hindú brand in green tea (where it is the leader by far and offers a wide variety of flavours). The company made significant promotional efforts not only to position its brands, but also to educate consumers about different kinds of tea. The company also strengthened the functionality of its products by developing variants for concentration (targeted at students), sleep assistance and energy boosting.

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Industry Prospects

Over the forecast period, tea will continue expanding, at a 5% CAGR in total volume terms due to increases in the consumer base (in size and purchasing power) and the extension of the long-term health and wellness trend. Tea is expected to increase its penetration among middle-income groups, thereby becoming less exclusive. These people will experience an increase in purchasing power due to the positive economic growth anticipated over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Tea in Colombia?

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- The Future of the Hot Drinks Market in Colombia to 2018
- Tea Market in Colombia to 2019 - Market Size, Development, and Forecasts
- Hot Tea Market in Colombia to 2017
- RTD Tea in Colombia
- Tea and Infusions in Colombia (2014) - Market Sizes