Market Report, "Other Hot Drinks in China", published

As traditional drinks products in China, the category has a large consumer base which contributed to its continuous growth in 2014. However, the huge demand from consumers encouraged on-trade players, especially fast food companies, to introduce products such as soymilk or soy drinks, which caused retail value growth to slow down in 2014. For example, leading fast food players KFC and McDonald’s both introduced other hot drinks products to their breakfast combinations, thus, the meal combinations gained popularity because sales of hot drinks through the foodservice channel increased. At the same time, some powdered soy milk manufacturers, which used to record better performance in on-trade channels, started selling their products through retail distribution channels – some gained popularity by claiming to supply the products used by the fast food giants. For example, Long Wang, which supplied powdered soy drinks to KFC, sold its products in retail channels. However, it takes time for on-trade soy drink providers to develop retail channels for further growth.

Full Report Details at
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Competitive Landscape

VV Group maintained its leading position in other hot drinks in 2014 with a retail value share of 7%. With a wide range of product portfolio in this sector as well as national wide distribution, the company wins high awareness with its brand Wei Wei. However, as the company saw with new product development slowdown throughout 2014, its growth rate also decreased a little bit than 2013.

Industry Prospects

Over the forecast period, other hot drinks is expected to register a constant value CAGR of 2% as the ageing population will drive growth – older consumers are the main buyers of other hot drinks products. However, besides competition from other soft drinks and expanding fast food channels, the growing trend of home-made soybean drinks is also expected to reduce demand for other hot drinks products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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