Just Published: "Calming and Sleeping in Argentina"

Calming and sleeping maintained its growth rate in 2014. The category is being stimulated by the socioeconomic context that drives consumers to seek alternatives in natural sedatives. In the local market, calming and sleeping products are available in pharmacies and in herbalists’ stores, which are experiencing strong growth in large cities. Consumers favour these places for natural alternatives to counteract the stress and anxiety of their daily lives.

Competitive Landscape

In 2014, PGT Healthcare continued to lead calming and sleeping sales with a 37% value share with its brand Armonil. This brand has a long history in the country and is among the most recommended products by pharmacists because of its effectiveness against sleep and stress disorders.

Industry Prospects

It is estimated that the demand for calming and sleeping will continue growing, particularly in the local socioeconomic context that drives category sales. Argentinian consumers are searching for products to relieve the stress and anxiety resulting from the turbulent socioeconomic scenario.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Argentina?
* What are the major brands in Argentina?
* What is the market size of Calming and Sleeping in Argentina?
* What are the major brands in Argentina?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Argentina use calming or sleeping products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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