"Dishwashers in Russia" is now available at Fast Market Research

Retail sales of dishwashers increased by 17% in both volume and retail value terms in 2014, and reached 879,400 units and RUB16.7 billion, respectively. Dishwashers was the most dynamic category among the major appliances in 2014, and offers the nest prospects, with penetration rates reaching only 5% in 2014. Most Russian households already have the most essential major appliances, and consumers are tending to pay attention to less developed categories, like dishwashers. In addition, the marketing activity of manufacturers has contributed to category growth.

Competitive Landscape

BSH Bytowaja Technika leads in dishwashers, with a 49% volume share in 2014. Its two brands, Bosch and Siemens, both increased their retail sales volume shares in 2014. Bosch leads sales, with a 43% volume share. Siemens accounted for 6% of volume sales in 2014, being the third most popular brand in dishwashers. Despite the strong competition in the dishwashers category, BSH Bytowaja Technika was able to maintain its category share due to strong brand awareness and a high level of trust among Russian consumers.

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Industry Prospects

Dishwashers is expected to post a CAGR of 10% in retail volume terms between 2014 and 2019, driven mainly by rising household penetration. Even though dishwashers consistently recorded double-digit growth year-on-year over the review period, this type of consumer appliance is still considered non-essential and will mainly be purchased by middle- and high-income consumers. In addition, category growth will be restrained by a slowdown in the construction industry.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Russia?
* What are the major brands in Russia?
* How has this high unit price, low global penetration category been affected by recessionary pressure?

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