Newly released market study: Herbal/Traditional Products in Egypt

There is a general preference for packaged herbal/traditional products over unpackaged alternatives, due to Egyptian consumers’ increasing focus on hygiene, the products’ wide availability and reasonable prices. However, ongoing and intensifying financial pressures at the end of the review period resulted in many consumers switching from packaged products to the lower-priced loose alternatives offered by herbalists.

Competitive Landscape

Cadbury Egypt dominated sales of herbal/traditional products throughout the review period and accounted for an 81% value share in 2014. The company offers the Halls and Halls Vita-C brands, which dominate the herbal/traditional cough, cold and allergy (hay fever) remedies category with a combined share of 96%. The company's brands are affordable and benefit from wide distribution and strong consumer trust.

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Industry Prospects

The herbal/traditional products category is expected to see value sales decline at a CAGR of 3% at constant 2014 prices. This will chiefly be due to the poor performance of herbal/traditional cough, cold and allergy (hay fever) remedies, where medicated confectionery is expected to face growing competition from pharyngeal preparations, resulting in a decline at a CAGR of 4%. Consumers are also expected to shift from herbal/traditional to standard cough, cold and allergy remedies in the forecast period, in a search for greater perceived efficacy.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Egypt?
* What are the major brands in Egypt?
* What is the market size of Herbal/Traditional Products in Egypt?
* What are the major brands in Egypt?
* Are Ayurvedic or Traditional Chinese Medicine products available in Egypt?

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