"Dishwashers in China" Published

The robust growth of dishwashers in 2014 was mainly due to its minimal base, with penetration of dishwashers still stagnating at below 1% in China. In addition, the faster pace of life also drove rising demand for dishwashers for their time-saving attributes. Moreover, with more working women in Chinese households, particularly in urban cities, dishwashers have gained in popularity in order to relieve women from time-consuming daily chores.

Competitive Landscape

BSW Household Appliances Ltd continued to hold the leading position, with a volume share of almost 30% in 2014 thanks to its well-known brand awareness and wide product profile. Moreover, Siemens launched various imported products with more advanced functionalities, marketed as water-saving, silent and antibacterial, which have gained great popularity among consumers in line with their desire for high-end products with better quality. However, the negative publicity surrounding the product recall in late 2013 for Siemens branded dishwashers due to a possible fire hazard has reduced consumer confidence in the Siemens brand to a certain extent in 2014, leading to slower growth of Siemens branded dishwashers.

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Industry Prospects

With constantly rising disposable incomes among Chinese households, dishwashers is expected to record a healthy volume CAGR of 17% over the forecast period. Moreover, the increasing number of working women in China, leading to time-pressured daily lives, is likely to further drive the growth of dishwashers in order to save time on housework. Hence, with growing consumer sophistication, the acceptance of dishwashers is forecast to increase among local consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in China?
* What are the major brands in China?

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