Newly released market study: Contact Lenses in Russia

Contact lenses continued to have the highest growth in eyewear in Russia with 16% value share and 7% volume share. Strong and stable growth was seen after the economic recession of 2008-2009, when contact lenses were considered a more modern product for people with poor eyesight compared to traditional spectacles. This dynamic is expected to continue as more people are ready to try wearing contact lenses. The distributors and manufacturers of contact lenses compete aggressively in Russia, arranging active marketing campaigns compared to the producers of other eyewear products. Major optical retailers offer the service of free consultation by ophthalmologist to find the best contact lenses at the point of sale. However, many Russians still prefer to wear contact lenses in addition to traditional spectacles, which are worn most frequently.

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Competitive Landscape

Russian contact lenses is consolidated with four global leaders having a combined 91% value share in 2013. The consistent leader was Johnson & Johnson OOO with its flagship brand Acuvue taking 28% value share. The company is a global leader in eyewear, not only contact lenses, with a wide product portfolio. It maintains significant marketing budgets and well-developed distribution pattern. Acuvue is available in almost every selling point of contact lenses in Russia and is offered in different types of lenses and includes cosmetic and toric products. Other three Russian subsidiaries of global enterprises Novartis Consumer Health, Bausch & Lomb and CooperVision maintained strong value shares of 22%, 21% and 21% respectively in 2013.

Industry Prospects

Contact lenses is expected to grow strongly over the forecast period. Although forecast period growth CAGR will not be as fast as in the review period, the Russian market will remain one of the main drivers in Europe in attracting new players and accelerating the activity of current players.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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