"Digestive Remedies in Slovenia" now available at Fast Market Research

Digestive remedies saw positive performance and increase in retail sales value in Slovenia in 2014, due to several factors. First of all, the increasing pace of modern lifestyles pushed people towards consumption of fast food, which is high in fat and different additives, rather than home-made food. Secondly, the demographic situation in the country shows constant increase in the number of the elderly population, who naturally develop digestive problems due to the age factor. The last, but not the least, is everyday stress, which negatively affects people’s digestive system and quite often causes digestive problems. All these reasons drove the performance of the category during the review period.

Competitive Landscape

The competitive landscape remained unchanged from 2013. Bayer Pharma kept the market leader position with its Rupurut product, enjoying 32% retail value share. However, its retail value share marginally decreased, following the trend from previous years. The slight decrease is mainly explained by increasing competition in the category. Lek Pharmaceuticals with 13% retail value share remained second on the market. The driver for Lek’s good performance was the Ranital H2 blocker brand, which saw slight increase in its value share during the year. Hoffman-La Roche kept the third place in 2014 with its Rennie brand, having 10% share of sales value on the market.

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Industry Prospects

The increasing pace of lifestyles pushes people towards consumption of fast food, instead of eating healthier home-made meals, which is expected to positively affect the demand for digestive remedies. Furthermore, the number of Slovenians who face daily stress at home or at work is increasing, which also contributes to the growing number of people suffering from digestive disorders. The Slovenian demographic situation shows favourable conditions for digestive remedies development, due to the increasing number of the elderly population. All of these trends are predicted to drive the category’s performance over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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