Newly released market study: Sugar Confectionery in Taiwan

Sales of sugar confectionery continued to be under pressure, with current value growth of just 2% in 2014. This slower growth was due to Taiwanese concerns about too much sugar harming the health, making parents unwilling to buy candy for their children. Growth therefore slowed.

Competitive Landscape

Taiwan Morinaga Co was the leading player in Taiwan in 2014. The company was famous for its milky chews since the 70s and now these milky chews became popular again. Taiwan’s economy flourished in the 70s and 80s and there was a baby boom. Adult consumers now eat these milky chews in memory of the good old times. The company also developed a good distribution network, in comparison with other old confectionery companies, by selling through convenience stores. The company also introduced new flavours such as red bean and green tea to push sales. In addition, its fruit-flavoured Hi-Chew series had a high juice content and sometimes vitamin C add-ons to promote a healthier confectionery image. These products were more similar to Japanese / Korean imported confectionery items in terms of their unusual flavourings (such as lychee) and vividly coloured packaging.

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Industry Prospects

Sales of sugar confectionery will continue to face pressure due to Taiwanese health concerns about sugar intake, and subsequently record a marginal constant value CAGR over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sugar confectionery in Taiwan?
* What are the major brands in Taiwan?
* Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
* What are market opportunities for sugar-free products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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