New Market Research Report: Brazil Information Technology Report Q2 2015

We expect the growth rate for IT spending in Brazil to remain stable at 8.2% in local currency terms in 2015. Although the ec onomy is forecast to strengthen , we continue to highlight downside risk that will act as a drag on growth, including currency depreciation and fragile consumer and enterprise confidence . However, over the medium term , the growth outlook is positive - t he Brazilian IT market is the largest in Latin America and will continue to be driven by a growing middle-class population and enterprise modernisation . There are also major opportunities in retail hardware spending, with first-time buyer and upgrade/replacement opportunities in the PC market and strong demand for tablets (including procurements for education). Meanwhile, Brazil is also developing as a regional hub for emerging technologies, including machine-to-machine communications, b ig d ata and cloud computing.

Full Report Details at
- http://www.fastmr.com/prod/977482_brazil_information_technology_report_q2_2015.aspx?afid=301

Headline Expenditure Projections

* Computer hardware sales: BRL52.3bn in 2014 to BRL54.7bn in 2015; up 4.6%. Hardware spending growth expected to slow in 2015 as the tablet market matures and enterprise desktop upgrade momentum slows.
* Software sales: BRL22.8bn in 2014 to BRL24.5bn in 2015; up 7.7%. Enterprise modernisation initiatives to improve competitiveness and lay the foundations for expansion are driving investments in IT, particularly in enterprise resource planning and customer relationship management applications.
* IT services sales: BRL34.5bn in 2014 to BRL39.4bn in 2015, up 14%. IT services outperformance will be underpinned by accelerating adoption of cloud computing, while the nascent machine-to-machine communications market shows signs of taking off, particularly in utilities and e-health verticals.

Key Trends And Developments

Our forecast envisages the emerging big data and Internet of Things markets to only impact our spending outlook in the latter years of our forecast period but, in the short term, the market is...

The Brazil Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Brazil Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Brazil.

Key Benefits

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