Newly released market study: Surface Care in Israel

Floor cleaning systems and the associated refills and impregnated wet wipes were the main engines for growth in surface care in 2014. This is despite the fact that the unit price of impregnated wet wipes dropped by 6%, as more companies competed in this category. As consumers are looking for quicker and more convenient methods of cleaning, they are turning towards one-time use disposable wipes.

Competitive Landscape

The Sano brand from Sano Bruno’s Enterprises accounted for a 26% share in surface care and was the leading brand in 2014. This is due to the company’s long-standing presence in the market, domestic production, brand recognition amongst consumers, and its strong ability to undercut foreign competitors.

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Industry Prospects

Growth in surface care is expected to slow, with a value CAGR of 2% expected in the forecast period at constant 2014 prices, in contrast to growth of 3% in 2014. Demand for surface care products is stable, but as more competitors have entered the market, prices are being driven down. Whilst surface care sales were valued at ILS423 million in 2014, in 2019 sales are estimated to be valued at ILS471 million.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Israel?
* What are the major brands in Israel?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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