Wipes in Chile - New Market Report

Wipes are becoming an increasingly convenient alternative to other cleaning products for many Chilean consumers. As facial cleansing wipes are considered to be very affordable, regular users of tissues and cotton wool/buds/pads are turning to wipes as an easy and convenient alternative. A prime example of this is the increase being recorded in demand for home care wipes as Chilean people are becoming increasingly concerned about disease prevention, which is leading them to turn to home care wipes instead of using more soap and water as home care wipes can not only help them to keep surfaces clean but also to cleanse surfaces from the majority of bacteria and other microbes.

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Competitive Landscape

Laboratorios Durandin SAI remained the leading company within wipes in Chile during 2014, accounting for 33% of total value sales. The company's strong position can be attributed to its strong leadership in baby wipes, the most popular wipes category in 2014, where it accounted for 37% of total retail value sales. Its brands Simond’s and Babyland are associated with high quality and longstanding tradition and are also considered to be quite affordable by the majority of average Chilean consumers.

Industry Prospects

Since the penetration of wipes in Chile remained low at the end of the review period, especially in certain wipes categories such as home care wipes and floor cleaning systems and cosmetic wipes, these products are expected to continue appealing to an increasing number of Chilean consumers during the forecast period as they discover them to represent an attractive alternative to traditional products such as tissues and cotton wool/buds/pads.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Chile market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Chile?
* What are the major brands in Chile?
* What is the biggest category within household care wipes?

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