Air Care in Algeria - New Market Research Report

Air care remained a small and sluggish niche in Algeria throughout the review period. Sales growth remained below half a percentage point in volume terms in the last three years of the review period. This is chiefly due to low income levels for the majority of the population. In addition, however, a strong tradition for incense in the country results in this being a preferred means of scenting the air.

Competitive Landscape

SC Johnson & Son was the leading player in air care in 2014 with 31% value share, thanks to the strength of its Brise and Oust brands. These were the first and third leading brands in overall air care in the year. These brands benefit from a prestigious image, which appeals to the core mid- to high-income consumer group for air care. They also benefit from strong TV advertising on French satellite channels that air in Algeria. However, these brands' value shares are also inflated by high prices, with their volume shares being considerably lower.

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Industry Prospects

Air care is expected to see only slight growth in the review period, with spray/aerosol air fresheners seeing just 3% overall volume sales growth and 5% value growth at constant 2014 prices. This product area will continue to be constrained by a limited consumer base, with sales largely limited to mid- to high-income consumers in urban areas. The majority of households will meanwhile continue to rely on incense to scent their homes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Algeria?
* What are the major brands in Algeria?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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