New Market Report: Bleach in Morocco

Bleach in Morocco grew by 4% in volume terms and 6% in current value terms in 2014. This growth was mainly driven by the fact that bleach in Morocco is considered a commodity product. Many low-income consumers and also middle-income consumers use it for multiple purposes like dishwashing, clothes washing, and also for surface cleaning. In Morocco, the price of bleach plays a central role for consumers when determining which product to choose as they use it on a daily basis and therefore they opt for cheaper options in the market.

Competitive Landscape

Procter & Gamble North West Africa led sales in bleach with a 54% value share in 2014. This is despite the brand closing its factory in Mohammedia. From 2015, its brand Ace will be produced by the Italian giant Fater. Ace existed in Morocco for a long period of time and succeeded in building long-lasting relationships with Moroccan consumers. The company has a remarkably successful TV ad campaign for its Ace brand, which also contributed to sales.

Full Report Details at
- http://www.fastmr.com/prod/977675_bleach_in_morocco.aspx?afid=301

Industry Prospects

Bleach is expected to see a 4% value CAGR at constant 2014 prices, and a 5% volume CAGR, over the forecast period. This growth is expected to be driven by the rising purchasing power of Moroccans which makes them shift from using unpackaged bleach to packaged. Moreover, bleach is considered a home commodity in Morocco as it serves multiple purposes and therefore sales are expected to continue growing at a steady rate.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Morocco market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Morocco?
* What are the major brands in Morocco?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Morocco?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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