"Air Care in Pakistan" is now available at Fast Market Research

Air care in Pakistan continues to grow as lifestyles and tastes of consumers evolve. The air care category is recognised by ‘Airwick’ brand which holds a 47% share in 2014 and other brands have pleasing shares. Consumers base their buying decisions on the options available in stores. Moreover, affordability is key for consumers. Advertisements are negligible as companies focus on acquiring greater shelf space and making their products available in all retail outlets.

Competitive Landscape

Reckitt Benckiser continues to lead with a value share of 48% in 2014 due to its product Air Wick. The key to its success has been its widespread distribution network. Westley Industries Ltd ranks second with a value share of 32% due to its number of brands available.

Industry Prospects

Changing lifestyles and increased awareness means that the consumption of air care products is expected to increase during the forecast period. This trend is observed in urban areas. As disposable income grows, these consumers will continue to seek a better lifestyle.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Pakistan?
* What are the major brands in Pakistan?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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