Dishwashing in Pakistan: New research report available at Fast Market Research

The category is dominated by two brands: Max by Colgate-Palmolive and Vim by Unilever Pakistan. Max has been present longer than Vim has and thus enjoys a leadership position. Both companies have been advertising heavily in order to attract consumers to their respective brands. 2014 was no exception as both Colgate-Palmolive and Unilever launched campaigns and introduced new brands in order to increase their market shares.

Competitive Landscape

Colgate-Palmolive Pakistan Ltd leads with a value share of 55% in 2014 due to the popularity of its flagship dishwashing brand Max. Unilever Pakistan Ltd ranks second with a value share of 41% owing to its brand Vim. Both companies have spent heavily on marketing campaigns in order to capture their fair share of the market.

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Industry Prospects

Dishwashing is expected to grow at a CAGR of 7% at constant 2014 prices to reach PKR11 billion during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Pakistan market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Pakistan?
* What are the major brands in Pakistan?
* What is the dishwasher penetration rate in Pakistan?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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