New Market Report: Toilet Care in Morocco

Toilet care in Morocco posted strong growth of 12% in volume terms and 13% growth in value in 2014. This growth is mainly driven by the rising popularity of toilet care products, especially rim liquids, as they are effective and quick to use. Moreover, the fact that Moroccans living under the same roof tend to use the same toilet and bathroom also helped to increase the use of such products in order to neutralise bad odours and ensure clean surfaces.

Competitive Landscape

SC Johnson maintained its leading position in toilet care with a 25% share of retail value sales in 2014. The company is the first ranked player in toilet liquids and benefits from the performance of its strong brand, Canar WC, present in most retail outlets. Its brand is widely advertised on Moroccan TV channels that increase consumers’ awareness across the kingdom.

Full Report Details at
- http://www.fastmr.com/prod/977928_toilet_care_in_morocco.aspx?afid=301

Industry Prospects

Toilet care is expected to see a value CAGR of 10% at constant 2014 prices, and a volume CAGR of 12%, over the forecast period. This growth will be mainly driven by the increasing demand for such products by Moroccan consumers. The category is still very far from saturation and many key launches and innovations are expected to be launched, mainly by international key players.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Morocco market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Morocco?
* What are the major brands in Morocco?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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