Cheese in Taiwan - New Report Available

Cheese sales in Taiwan were still minimal in 2014, mainly because of the eating habits of the Taiwanese. Most consumers were not totally accepting of the Western-style cheese taste; only a light cheddar cheese taste was commonly accepted. However, cheese was considered to be nutritious and therefore grew by 4% in current value terms in 2014. The sales growth of cheese slowed down due to a lack of marketing efforts by companies to promote new cheese into Taiwan.

Competitive Landscape

Fonterra Brands (New Young) Pte was the largest cheese supplier in Taiwan with 52% value share in 2014. The company provided cheese of New Zealand origin. Taiwan and New Zealand have an economic cooperation agreement which made New Zealand the largest import country of dairy produce to Taiwan. Moreover, New Zealand’s natural and green image also meant that the Taiwanese preferred New Zealand dairy produce. Fonterra Brands also provided sliced cheese and shredded cheese to ensure wider cheese usage at home.

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Industry Prospects

Sales of cheese are expected to post a constant value CAGR of 1% over the forecast period. This growth slowdown will be due to Taiwanese cheese eating habits and is unlikely to change in the near future. Cheese has a special smell and taste that is foreign to the Taiwanese, and only a light taste will be more widely accepted.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cheese in Taiwan?
* What are the major brands in Taiwan?
* Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
* Are consumers moving from unpackaged to packaged cheese?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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