Fragrances in Tunisia - New Market Research Report

The fragrances category witnessed some major advertising campaigns during 2013 compared to previous years. For example, international brands such as Chanel and Hugo Boss gained a notable presence on street billboards and panels, as well as in free magazines. Such activity supported the positive growth of the category in 2013.

Competitive Landscape

TUNIPARCO continued to lead the fragrances category as a whole in 2013, posting a 3% value share. Within the mass fragrances category, it registered a 9% value share thanks to its national brands Ulric de Varens line and Lindra Purple. The company’s leadership is essentially due to demand as a result of an attractive price/quality ratio, as prices do not exceed TND20, while products are also widely available in hypermarkets and perfumeries.

Industry Prospects

Towards the end of the review period, some success was noted by the direct selling channel in terms of fragrances sales, supported by demand for the Cristian Lay brand and products from Avon, for example. It is expected that this trend will continue as demand for fragrances through the direct selling channel develops further, supported by this channel’s offer of attractive prices and high-quality products that are similar to premium fragrances.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Tunisia?
* What are the major brands in Tunisia?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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