Market Report, "Air Care in Peru", published

Air care is perceived as a non-essential product type in Peru, therefore, the core demand is derived by high- and high-middle-income households. Moreover, given the modest GDP growth recorded by Peru in 2014, some middle-income consumers opted to purchase cheaper brands or buy their favourite ones less often. As a result, air care posted a 5% increase in current value sales in 2014, compared with 8% growth in 2013.

Competitive Landscape

Intradevco Industrial is the clear leader in air care, with a 49% retail value share in 2014. The company benefits from its offer of affordable products with strong availability in traditional and modern retail channels. In addition, it carries a good range of fragrances and offers spray/aerosol air fresheners and electric air fresheners.

Full Report Details at
- http://www.fastmr.com/prod/977646_air_care_in_peru.aspx?afid=301

Industry Prospects

Air care is projected to post a 5% value CAGR at constant 2014 prices over the forecast period, in line with the review period performance. As Peruvian consumers experience improved disposable incomes, some will start to demand home care products previously considered to be non-essential or complementary, such as air fresheners. Meanwhile, some existing air care consumers will trade-up to added-value products which provide added convenience.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Peru?
* What are the major brands in Peru?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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