Now Available: Dishwashing in Algeria

Automatic dishwashing gained significant sales for the first time in Algeria in 2014, while remaining a tiny niche. Overall sales reached DZD0.9 billion in 2014, with the bulk of sales accounted for by automatic dishwashing tablets. This was linked to the rising household penetration of dishwashers from a low sales base. While only 3.5% of households had dishwashers in 2014, levels continued to slowly rise and increased from 2.7% in 2009.

Competitive Landscape

Henkel is the clear leader in dishwashing, accounting for close to 19% value share in 2014. This is more than twice the share of its closest competitor Hayat, with Henkel benefiting from offering the strong Pril Isis brand. This brand not only benefits from the longstanding strength of the Algerian Isis brand across dishwashing and laundry detergents but also from this brand's high-profile relaunch as Pril Isis in 2012. This launch was supported by strong marketing and price promotions, with the company's share soaring in the year as a result.

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Industry Prospects

Automatic dishwashing is expected to continue to emerge in the forecast period, seeing a strong 7% value CAGR at constant 2014 prices. Growth will continue to be supported by a rise in the household penetration of dishwashers as disposable income levels rise, although levels will remain low at only around 4% of households in 2019. A stronger growth factor will be widening distribution for these products, as supermarkets and hypermarkets continue to expand across the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Algeria market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Algeria?
* What are the major brands in Algeria?
* What is the dishwasher penetration rate in Algeria?
* What are the key new product launches in the dishwashing products market?

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