Small Cooking Appliances in Japan - New Study Released

From: Fast Market Research, Inc.
Published: Fri Apr 17 2015


Small cooking appliances declined by 1% in volume terms in 2014 despite the current trend of cooking at home. The main factor that negatively affected the category was the conversions of some product features into other appliances. For example, toasters experienced a -4% volume decline in 2014 because combination microwaves are equipped with a toasting function and in Japan, 85% of microwaves sold in 2014 were combination formats. Such a trend was seen in other categories, including mini ovens, bread makers and electric grills. The conversion of functions into one appliance is highly related to the size of kitchens in Japan. As Japanese kitchens are relatively small, consumers opt for appliances that provide as many product features as possible.

Competitive Landscape

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Zojirushi remained its leading position in small cooking appliances with a 19% volume share in Japan in 2014. The company owns a wide range of products in this category, which helps it maintain its market share. Zojirushi in 2014 strengthened its NPDs in rice cookers to capitalise on the premiumisation trend and managed to increase the volume share in rice cookers by one percentage point to 25%.

Industry Prospects

Small cooking appliances are expected to register a marginally negative volume CAGR over the forecast period. The conversion of product features into other products will continue to impact the category. Bread makers, electric grills, toasters and electric steamers will be particularly affected. The most product features are likely to be included in microwaves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Japan?
* What are the major brands in Japan?
* What is the percentage share for hard and soft coffee pod machines?

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Contact Name: Bill Thompson
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