Just Published: "Yoghurt and Sour Milk Products in Ukraine"

The trends from earlier in the review period remained in place in 2014. Firstly, price continued to be a very important consideration for Ukrainian consumers, although still more of them were interested in quality products within yoghurt and sour milk drinks. Within yoghurt, demand for spoonable yoghurt decreased significantly in 2014.

Competitive Landscape

Wimm-Bill-Dann Ukraine led yoghurt and sour milk drinks with an 18% value share in 2014. The company’s advantages are that it offers well-recognised brands – Slovyanochka, Chudo and Vesely Molochnik – spends highly on advertising through the mass media, offers a wide product portfolio and has broad distribution. Wimm-Bill-Dann Ukraine’s portfolio includes both standard and economy products, thus the producer can also reach less-affluent consumers.

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Industry Prospects

It is expected that yoghurt and sour milk products will register healthy growth at a CAGR of 4% at constant 2014 prices over the forecast period. Sales will be driven by rising consumption of these products in tandem with the strengthening trend towards healthy eating and the rising purchasing powers of Ukrainian consumers over the forecast period. Moreover, rising demand for quality and more-sophisticated products will also boost sales within yoghurt and sour milk products over this period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Drinks industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Drinks industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Drinks in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Yoghurt and Sour Milk Drinks in Ukraine?
* What are the major brands in Ukraine?
* Which variety of yoghurt is performing better – spoonable or drinking?
* In the wake of recent controversies, what does the future hold for functional probiotic products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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